Enterprise outbound support / Sales Safety Engineering OS

Meetings with the
enterprises you target,
from execution to improvement.

Relationship LLC / Shuhei Hashimoto, Managing Partner / Head of LOGOTORU

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LOGOTORU OS 01 / 21

TABLE OF CONTENTS

What you hand off: execution through improvement

Execution that doesn't stop at the call — we record every response and decide next month's approach. The 4 dimensions we deliver.

TEAM DESIGN

Execution and decision-making are not separated

→ Raw signal flows straight into the decision

The founder, Hashimoto, directs every engagement personally. Execution and decision-making are never split. Operator is, in principle, fixed (1 person per account) to maximize learning curve.

OBSERVATION DESIGN

Execution designed to capture observation data

→ "Channels that work / channels that do not" become identifiable

Call and email are the base observation channels, with letters and LinkedIn added by plan (every response is recorded in LOGOTORU OS). We identify "which contact point works" by industry, department, and role.

POPULATION DEFINITION

Define the market population required for decision-making

→ "Who to reach" is structured by name

Using public personnel data, we define the decision-maker universe across industry × role × company size, and structure it down to named individuals.

DECISION REPORT

Ask every month: should BDR investment continue?

→ Continue / exit, explainable to the board

Every month we report whether to keep investing in this BDR motion. Continue / stop / adjust — reported at board-ready quality.

LOGOTORU OS 03 / 21

FIRST 6 MONTHS

The first 6 months: who does what

01 Design

Contract day to week 2

US

Fix the target market and what counts as a meeting
Build the decision-maker list and BDR strategy report
60-min walkthrough: which industries to start with
Write the call script and letter copy

YOU

Share existing customers and no-go accounts; approve the list

YOU GET

Decision-maker list / BDR strategy report / copy

02 Launch

Week 3 to month 1

US

Your dedicated operator starts calls, email and letters
Every response logged by industry and role, daily
A weekly 30-min session to adjust the approach
First verdict at the 30-day review

YOU

Run the meetings and tell us how they went

YOU GET

The first monthly decision report

03 Run

Months 2 to 6

US

Reach 150–250 people a month
Continue / shrink / stop, judged per industry
60-min review to set next month’s allocation
Carry what worked into next month

YOU

Join the review; approve the allocation

YOU GET

Monthly decision reports / decision log

04 Decide

Month 6

US

Review all six months; recommend continue / change / exit
If we recommend exit, there is no early-termination fee

YOU

Decide to renew, change or end

YOU GET

Contact logs, playbooks and verdict history (yours to keep)

Execution is done by our dedicated operator; your part is mostly review and approval. The initial design (list, strategy report, 60-min walkthrough) is included in the monthly fee. No setup fee.

LOGOTORU OS 04 / 21

Customer voices / track record

Track record concentrated in high-ACV services (ARR ¥10M / ~$65K+). Validated patterns specifically in enterprise BDR.

2x meeting count

EdTech

→ Decision-maker approach now an internal asset

The "decision-maker approach playbook" now lives as an internal asset. Sales tends to be personality-driven, but we now have real repeatability.

Life is Tech

Ms. Ichikawa / DX Division

~60% qualified-meeting rate

SaaS

→ Quality meetings, mostly at division-head level

Not forced meetings — customers come having understood the service and prepared questions. The mix of senior-level meetings, including executive officers, has been notably high.

X-bit

Mr. Kawai / CBO

~5x meeting conversion

Legal Tech

→ Deep understanding and interest before the meeting

By the time we enter the meeting, the prospect already has significant understanding and interest. Compared to traditional cold calling, we have achieved roughly 5x the meeting acquisition rate.

Legalscape

Mr. Kaneko / Business Strategy

6-month KPI in 3 months

Cybersecurity

→ TSE Prime, Division-Head class meetings secured

A meeting-acquisition KPI originally planned over 6 months was hit in just 3.

Forcepoint Japan

Head of Japan Sales

9 meetings in month 1

Sales Consulting

→ Customized letters broadened ORIT's offering

9 enterprise meetings in the first month of operation. Letters customized one by one broadened the range of sales-support services ORIT can propose to its clients.

Our summary of the engagement (not a customer quote)

ORIT

Mr. Ishikawa / CEO

Customers and partners

LOGOTORU OS 05 / 21

Scope and pricing

PROVIDED — 3-piece bundle

Decision OS design

Metric definitions, threshold design, dashboard build (LOGOTORU OS). Configured to your continue / stop criteria.

Monthly decision review

Continue / stop / adjust rationales structured; the basis for the decision made explicit. Board-meeting-ready quality.

Observation execution (BDR)

Observation by call and email, plus letters and LinkedIn depending on the plan, with response classification and log entry (all recorded in LOGOTORU OS) — under the founder's direction.

We don't stop at execution. The same team runs the outreach and the monthly continue / stop decision.

PRICING — MONTHLY (EXCL. TAX)

LIGHT

Call + email

¥800K

STANDARD

+ Letters, up to 100 / mo (each tracked by QR)

¥1M

PREMIUM

+ LinkedIn, 50 people / mo

¥1.2M

IN-HOUSE

For teams with in-house BDRs: they execute, we provide the OS (5 seats) + monthly review

¥400K

Light / Standard / Premium: kickoff design + Decision OS + monthly review + 1 dedicated operator
6-month minimum (then cancellable by written or email notice at least 30 days before the desired end date)
If we recommend ending the whole service (exit recommendation), you may cancel without penalty within the minimum term by notifying us within 10 business days of receipt (fees accrued to the cancellation date remain payable)

Zero setup fee. The three execution plans open with the same deliverables as the Outbound Design Package (decision-maker list, BDR strategy report, walkthrough meeting) in the first 2–3 weeks, at no extra cost. Available standalone for ¥500K before you sign — fully credited if the monthly plan starts within 60 days of completion

Additional operator: ¥600K / mo per person (approx. 120 hours)

LOGOTORU OS 06 / 21

About me

Shuhei Hashimoto

橋本周平

Relationship LLC
Managing Partner / Head of LOGOTORU

▪ Background

Enterprise BDR at Salesforce and AWS.

▪ Track record

Hit quota every quarter at both Salesforce and AWS. At Salesforce, secured 50 meetings with director-level-and-above decision makers in about a year. Earlier, launched an inside sales team and managed 20+ partner reps.

▪ Why I founded LOGOTORU

I repeatedly saw enterprise outbound motions exhaust the market faster than expected. The need to make continue / stop decisions on data — not gut feel — is why LOGOTORU exists.

LOGOTORU OS 07 / 21

PROBLEM

"Push harder" is always said.
No one is empowered to say, "Stop here."

Enterprise outbound is structured to only step on the accelerator. Stop/pullback decisions are run on instinct — and by the time you notice, you've burned the market itself.

No threshold and no authority to say "stop"

You can't explain a pullback in numbers, so you can't stop. Continue / adjust / stop is gut-feel; replace the person, replace the answer.

You keep pushing a market that no longer responds

Prospects fatigue; brand impression erodes. A burned market does not come back.

When to pull back is never recorded

When, where, and why the market started to slip — no one can explain. The decision history simply doesn't exist.

LOGOTORU OS 08 / 21

STRUCTURAL CONSTRAINT

The list is finite. There is no replacement.

Of all Japanese corporations, the enterprise tier (publicly listed enterprise tier) is a tiny minority.

TARGET

4,000 accounts

Enterprise tier / ~0.1% (our estimate)

TOTAL

4M companies

All Japanese corporations (our estimate)

CRITICAL RISK

List exhaustion is irreversible

Unlike SMB, once the list is exhausted you cannot just "buy the next list".

A market once lost does not easily come back.

16%

Recovery after a negative response — only 12 of 74 rejection / defensive responses turned positive at the next contact (LOGOTORU OS records). More than 80% did not come back

LOGOTORU OS 09 / 21

MARKET BURNOUT RISK

Sloppy outbound burns the market — for good

"Sloppy approach" accumulates negative sentiment and becomes hard to reverse (only 16% turned positive after a negative response, n=74)

High-volume activity without strategy

"Spray and pray" tactics / low-quality talk tracks

STEP 1

Negative sentiment accumulates

"Pushy" and "annoying" brand impressions stack across the market

STEP 2

Locked out of the market

For years afterward, you can no longer approach that market — an irreversible state

STEP 3

LOGOTORU OS 10 / 21

Are you watching the leading indicators of burnout?

From cross-client data — a rise in negative response rate has tended to be followed, about 3 months later, by a drop in conversation success rate (correlation between the negative rate 3 months earlier and this month's conversation success rate: r = −0.69, 26 months).

Negative response rate (leading) Conversation success rate (lagging)

Illustration (not measured values)

① Negative response rate spikes (leading indicator) ② Conversation success rate falls (lagging, ~3 months later)

"This month's negative rate" tends to show up in "the conversation rate 3 months from now".

By the time meeting count or revenue drops, the market is already worn down.

LOGOTORU OS 11 / 21

What LOGOTORU is

A decision operating system that lets enterprise outbound teams explain "continue / adjust / stop"

WHAT WE DON'T DO

We do not declare the "right answer"

Calling the "correct answer" for a market or industry is not our role

We do not claim to know the future

No demand or win-rate forecasts. We estimate the risk of staying the course from what we observe now

We do not make the decision for you

Final decision is the executive's. LOGOTORU supplies the evidence

We do not guarantee meeting count

Maximizing decision quality — not meeting count — is the goal

WHAT WE DO (CORE VALUE)

01

Assemble the facts (logs) needed for decisions

Not fragmented activity history — structured data shaped for decision-making.

02

Preserve the reasoning over time

Hypothesis → response → interpretation → decision. We save the "why we thought so" context.

03

Make decisions auditable in hindsight

Not outcome-only reporting — verify whether the decision was sound at the time it was made.

LOGOTORU OS 12 / 21

Why we can do this

DATA FOUNDATION

A proprietary data foundation built for enterprise outbound (monthly verdict on 5 indicators + analysis by industry, role, and channel)

We structure the qualitative data — conversation analytics and more — that traditional SFA/CRM cannot capture, and deliver it as a decision-making dashboard.

Verdict by Industry

Continue / reduce / stop for each industry, one screen

Where to focus next month Continue / Reduce / Stop by industry

Contact Record per Person

Which number and channel actually reached them

Person detail screen (recommended channel, verified numbers, connection hint)

Recommended channel Verified numbers + reach record Connection hint

LOGOTORU OS 13 / 21

PRODUCT — MANAGER

What a decision looks like — Manager view

One screen for "this month's decision." CONTINUE / ADJUST / STOP with the reasoning and the next action attached.

LOGOTORU OS Manager view — this month's verdict, its driver, and today's decision

Verdict Driver Today's decision

Hero badge

Verdict, first

CONTINUE / ADJUST / STOP at the top (NO VERDICT when the month has too little data — 4 states). The verdict for this month is visible without scrolling.

Drivers + issues

Three drivers only

Concentrates the discussion on three drivers — e.g. a worsening negative response rate — rather than burying you in metrics.

Accept + history

Next action flows automatically

Rule-based improvement suggestions (worded by AI) are stamped "accept / reject" and rolled forward into next month's outcome validation.

LOGOTORU OS 14 / 21

PRODUCT — OPERATOR

No guessing — today's priority contacts and next actions.

OPERATOR

Today's Top 5 to engage

Focus on the top 5 by composite score — temperature, department, and response history combined into a single ranking.

Priority Contacts Score Rank Next Action

OPERATOR — Person detail

The route that reached them is kept

Reach record for each verified number and the recommended channel. Every log flows straight back into the monthly decision.

Recommended channel Verified numbers Connection hint

Designed to support both execution and verification

Operator delivers "zero-hesitation execution." Every change to thresholds, coefficients, and verdicts is recorded in the decision_log, preserving full accountability.

LOGOTORU OS 15 / 21

DECISION TRAIL

An audit trail of decisions you can explain to the board

Through the monthly report and the decision-log timeline, the rationale behind every call is preserved.

REPORT — Monthly report

Ask "should we continue?" every month

Verdict, drivers, and next action in one report — board-ready quality.

Verdict Investment vs. pipeline Five indicators

TIMELINE — Decision log

Why each move was made is preserved

Threshold changes, coefficient updates, master additions — decision-related changes recorded in chronological order.

Decision Log Rationale Timeline

"Should we keep investing in this BDR motion?" — answered every month, in writing.

Paired with the decision log, accountability is preserved and recoverable on demand.

LOGOTORU OS 16 / 21

What you can say after 6 months

DELIVERABLES — Decision foundation in hand by month 6

Market health benchmarks

Conversation success rate, negative response rate, market NO-signal rate, residual rate — set for your company, with every industry judged against the same thresholds

Market recovery rate

Measure how often once-negative prospects return to positive — quantify market elasticity

Validity of BDR investment

ROI computed from market health score and list-lifetime forecast

Winning patterns by industry / role

A/B test results turned into language for messaging, list, and role targeting

Explain to your boss with the decision report

A reason set for continue / stop / adjust

DECISIONS — Decisions you can make by month 6

CONTINUE 続ける

Able to explain "why we continue" in numbers and logic

ADJUST 変える

Able to articulate what to change — list, script, or target

STOP 一旦退く

Able to explain "why we stop now" against a defined exit threshold

Not just outcomes (meetings or revenue) — accountability for the decisions themselves, built in 6 months.

LOGOTORU OS 17 / 21

The biggest ROI: protecting your future target list

TARGETS

100 accounts

Target accounts

AT RISK

5 accounts

Accounts expected to go negative

LTV

¥30M

Expected LTV per account

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Traditional

No basis to stop;
sloppy outbound continues

NEGATIVE

LOGOTORU

Detect negative signal early;
stop at the right month

NEGATIVE

PAUSED

↑ LOGOTORU: strategic exit decided in month 4; stopped from month 5

① BURNED scenario

5 accounts × ¥30M

= ¥150M

Upper bound at risk, not a total loss

② PRESERVED scenario

100 accounts × ¥30M

= ¥3B

Market size, not a revenue forecast

LOGOTORU helps you grow outbound while making negative sentiment visible and contained. Stop the spread early to limit loss ①, and keep the part of ② that has not gone negative.

* A hypothetical example, not our results (LTV ¥30M, 5 of 100 accounts reject). Rejection does not always end the relationship, so ① is an upper bound.

LOGOTORU OS 18 / 21

Comparison with alternatives

LOGOTORU occupies the position "log capture + decision support, unified." Clearly differentiated from meeting-count outsourcing and from internal BI upgrades.

Dimension

In-house log capture

BI / CRM upgrade

Generic sales outsourcing

LOGOTORU

Decision log accumulation

× Collapses (person-dependent)

△ Separate design needed

× Not preserved

◎ Bundled in

Exit decision

× Threshold is personal

△ Slow (analysis request)

× Generally not done

◎ Reported every month

Observation data quality

× Varies wildly by rep

△ SFA data only

× Count-focused

◎ Monthly verdict on 5 indicators + industry / role analysis

BDR execution

○ In-house resources

× No involvement

◎ Volume-focused

○ Multi-channel / strategic

Decision-maker list

△ Manual updates

× None

△ Targets only

◎ By-name provision

Board-report suitability

△ Person-dependent reports

△ Dashboards only

× Meeting-count report

◎ Reasoning fully articulated

Time to ramp

Months+

Half-year+

Instant–2 weeks

2–4 weeks

Cost

Headcount (hidden)

BI build + headcount

¥300–800K / mo (rough range)

¥800K+ / mo (~$5.2K USD)

Best fit

Strong ops culture + dedicated experts

Mature data stack + analytics team

Just need volume

Heavy decision accountability — must explain decisions

LOGOTORU OS 19 / 21

FAQ

Q. Won't bringing in an external party demoralize our in-house BDR team?

A. The opposite. LOGOTORU exists to show "doing more under these conditions is a business loss." We bring it in to free your team from inefficient activity.

Q. ¥800K+/mo is expensive. Aren't trade shows or ads better?

A. No setup fee. The execution plans include the decision-maker list and BDR strategy report at no extra cost (the Outbound Design Package, ¥500K, is the standalone option). Stopping at the right moment avoids losses of tens to hundreds of millions of yen — infrastructure for your whole marketing budget, not a one-off campaign.

Q. Couldn't we just enforce log entry on our internal BDR team and analyze it ourselves?

A. Theoretically yes. Practically very difficult — psychologically and structurally. Asking the people doing the work to objectively record "data that may reduce the need for their activity" carries a powerful bias.

Q. If we end up deciding to exit, isn't the BDR investment wasted?

A. On the contrary — it's the biggest return (loss avoidance). The tens of millions to hundreds of millions of yen in losses from hesitant continuation can be locked in and stopped. This "cutting losses" is itself one of the executive wins.

Q. Won't aggressive BDR execution come across as pushy and damage the brand?

A. Making that exact risk visible and controlling it is the essence of LOGOTORU. We continuously measure the "market NO-signal rate" (the share of people who have rejected you) and flag ADJUST at the caution line (5%) and STOP at the stop line (20%).

Q. We're not at the tightly-managed phase yet. Can we just wait and see?

A. Have you defined the deadline for "wait and see" and the criteria for the decision at that point? Continuing without those is not strategic patience — it is decision deferral.

LOGOTORU OS 20 / 21

NEXT STEPS

RECOMMENDED

30-minute consultation (online)

Tell us which market you want to reach and how outbound is going today. We explain the approach, the cost and what we build in the first 3 weeks on the call.

Book the consultation Free · 30 min · No preparation needed

SCAN ME

WHAT HAPPENS IN THE CALL

① We hear which market you want to reach and where you are today → ② We walk through the approach, cost and the first 3 weeks → ③ A proposal if you want one (with a sample call opener and first letter)

Want numbers first? Try the 3-minute assessment (logotoru.com/diagnose/)

COMPANY INFO

Company: Relationship LLC
Address: Navi Shibuya V 3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo 150-0044, Japan
Business: Enterprise outbound support / LOGOTORU OS development
Managing Partner: Shuhei Hashimoto
Founded: April 1, 2024

CONTACT INFORMATION

Managing Partner / Head of LOGOTORU

Shuhei Hashimoto

[email protected] https://logotoru.com/ Book the 30-minute consultation

LOGOTORU does not promise success.

What it does is make the decision — "continue with confidence when metrics are within thresholds, exit openly when they are not" — explainable in data.

LOGOTORU OS 21 / 21

Meetings with the
enterprises you target,
from execution to improvement.

Table of contents

WHAT — What you can hand off to us

WHY — Why you need a stop line

HOW — What LOGOTORU OS shows you

VALUE — What you have at month 6

NEXT STEPS

What you hand off: execution through improvement

Execution and decision-making are not separated

Execution designed to capture observation data

Define the market population required for decision-making

Ask every month: should BDR investment continue?

The first 6 months: who does what

Customer voices / track record

Scope and pricing

About me

"Push harder" is always said.
No one is empowered to say, "Stop here."

No threshold and no authority to say "stop"

You keep pushing a market that no longer responds

When to pull back is never recorded

The list is finite. There is no replacement.

List exhaustion is irreversible

Sloppy outbound burns the market — for good

High-volume activity without strategy

Negative sentiment accumulates

Locked out of the market

Are you watching the leading indicators of burnout?

What LOGOTORU is

Why we can do this

What a decision looks like — Manager view

No guessing — today's priority contacts and next actions.

An audit trail of decisions you can explain to the board

What you can say after 6 months

The biggest ROI: protecting your future target list

Comparison with alternatives

FAQ

30-minute consultation (online)

Meetings with the enterprises you target, from execution to improvement.

Execution and decision-making are not separated

Execution designed to capture observation data

Define the market population required for decision-making

Ask every month: should BDR investment continue?

"Push harder" is always said. No one is empowered to say, "Stop here."

No threshold and no authority to say "stop"

You keep pushing a market that no longer responds

When to pull back is never recorded

List exhaustion is irreversible

High-volume activity without strategy

Negative sentiment accumulates

Locked out of the market

30-minute consultation (online)

Meetings with the
enterprises you target,
from execution to improvement.

"Push harder" is always said.
No one is empowered to say, "Stop here."